Head of Influencer

We’re looking for someone with extensive social strategy experience to champion Anchor’s influencer marketing principles and build impactful influencer strategies across our roster of global brands.

As we continue to connect and inspire through our work with global brands, we are seeking a dynamic and experienced Head of Influencer to join our team. As a social-first company, there is an opportunity to play a critical role in the growth trajectory of the agency with nurturing client relationships and business development opportunities. Reporting directly to the CEO, this role will be responsible for overseeing organic influencer marketing initiatives to drive both upper and lower funnel brand objectives. As Head of Influencer you will be responsible for strategy creation utilizing tech and creativity and the development of strategic services. 

Key Qualifications

  • 10+ years of experience in brand communications, social media management, and/or public relations, with a proven track record of success in a fast-paced environment.

  • Strong leadership and managerial skills, with the ability to inspire and motivate a team towards achieving common goals.

  • Excellent written and verbal communication skills, with a keen eye for detail and creativity in storytelling.

  • Deep understanding of social media platforms, trends, and best practices, with experience in developing and executing successful social media campaigns.

  • Demonstrated experience in influencer marketing, including setting comprehensive strategies with clear KPIs for success.

  • Analytical mindset with proficiency in social media analytics tools and reporting metrics paired with ability to use research and data to deliver insights that fuel the creative process across the business.

  • Proactive problem-solving abilities and the ability to thrive in a dynamic and evolving industry.

  • Approaches discussions and decision-making with humility, embracing diverse perspectives and remaining open-minded to robust opinions.

Responsibilities

  • Maintaining a deep understanding of our clients’ challenges and needs to tackle complex briefs into bespoke, data-driven strategy development and visualization

  • Act as the key point of contact to clients and internal management to ensure the work delivered for clients is constantly aligned to the vision and delivers brand objectives including visibility, engagement, and conversion.

  • Managing influencer campaign management and insights and analytics teams to ensure effective curation and implementation

  • Lead the strategic planning and execution of channel-specific initiatives with a collective mindset, ensuring they resonate deeply with client brand values while driving toward shared objectives and key performance indicators.

  • Champion a culture of collaboration and growth within agency, recognizing and nurturing the strengths of each individual to cultivate a winning environment where everyone thrives.

  • Define clear, ambitious goals and metrics for each client initiative and adapt strategies accordingly to maximize impact and return on investment.

  • Stay ahead of the curve in our ever-evolving industry, harnessing emerging trends, technologies, and consumer insights to inform channel strategy and inspire innovation in influencer sponsored content creation, distribution, and engagement.

  • Inspire creativity and excellence in all aspects of communication, setting a high standard for quality, authenticity, and impact that reflects our commitment to being different.

  • Identifying opportunities for growth and cultivating strategic alliances and partnerships with external collaborators to develop new business development opportunities for the agency.

To Apply

Email apply@anchormedia.com with the subject line “Head of Influencer Application- YOUR NAME”. Include your resume as an attachment saved as your full name in the title.

The salary range for this position is competitive. Starting salary will vary based on criteria such as location, experience and qualifications. At this time, we are only able to accept applicants residing within the United States with a strong preference for candidates in the DC, Maryland and Virginia region.

The Anchor Team

Anchor is an inquisitive team of creative thinkers. We love data, and we use models and frameworks to optimize projects while taking a bespoke approach to each brief to deliver strategic clarity and actionable recommendations.

Our team approaches all projects from start to finish prioritizing relationships and collaboration. In order to deliver exceptional campaigns and well-managed partnerships for our clients, we are a team that maintains a proactive mindset. We are constantly asking questions, communicating with context, brainstorming and exploring social media for emerging trends and creators. All team members are responsible for ensuring campaigns are optimized for emerging social trends and best practices. 

This is a remote position and will require self-discipline and organization to be successful communicating across all touch points of the campaign process. Our team stays connected through video conferences to collaborate and infuse each project with ideas from different perspectives. We look forward to adding new voices to the table as we grow our team.

Employee Benefits & Perks

  • Full medical insurance package options

  • 401K retirement savings plan 

  • Paid family leave 

  • Discretionary PTO + office closure last week of the year

  • Client and employee referral bonus plans

  • Remote position with ability to work from anywhere within the United States 

Equal Employment Opportunity

Anchor strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, national origin, ancestry, citizenship, age, marital status, disability, medical condition, sexual orientation, or any other characteristic protected by state or federal law.

We are not able to respond to all applicants but we thank you for your interest in joining team Anchor!